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Associate Director Integrated Analytics

Position summary

Manages a team of analytics professionals that provide marketing performance analysis for client engagements. Responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven media recommendations. Analytics will focus primarily on digital (Display, Video, Mobile, Social, Search) platforms but may include all other forms of media. Ensures data used in the analytics process is accurate and robust and thinks strategically, identifies issues that need resolving and optimizing, works proactively and prioritizes resources to deliver on the task.

Reports to

Director Digital Innovation

Education

MBA or equivalent work experience required

Responsibilities

  • Understands client’s business goals and requirements, designs and develops analytic approaches tailored to their needs
  • Work with internal and external resources to develop client tools and services such as segmentation, modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions. Work closely with agency team in making specific and actionable client recommendations and sell in additional client engagements
  • Drive overall strategies and processes in statistical modeling, segmentation, value analysis, as well as reporting for website, online advertising, social media, mobile, email campaigns and e-commerce activity
  • Develop data strategies (e.g. what we should capture, how we should capture it, and the triggers/decision making as a result, etc.)
  • Contribute to innovation for the agency and help to establish the agency in the marketplace as being “accomplished” and cutting-edge in the area of analytics
  • Assist in building out the agency’s services in the area of social media and mobile analytics, customer database analytics and overall analytics development. Stay current with client and industry developments and benchmarks
  • Develops an optimization mechanism within the agency to improve engagement and performance
  • Write clear and concise presentations for client summarizing data insights, outcomes and implications in straight-forward and enlightening way for clients
  • Use analysis and insights that help shape the digital campaign analytics, across full spectrum of digital campaigns (Display, Video, Mobile, Social, Search), using digital measurement techniques, tools and metrics across the digital media portfolio. Must strive to ensure data used in the analytics tools are accurate and robust, and think strategically
  • Hold calls with sales representatives to analyze performance and review optimization plans
  • Work with calculations and other quantitative data
  • Develop and maintain time-lines for all projects
  • Balance, prioritize and properly assign work associated with multiple, concurrent projects
  • Serve as a resource for specialists and analysts for advice, counsel and mentorship
  • Along with Director Media Insights, identify and develop promising personnel; as well as evaluate and communicate analytics staff development needs in terms of rotation and promotion to ensure high quality personnel
  • All other duties as assigned

Measure of Accountability

  • Clients are seeing the shift to a more results driven organization, real time optimization steps are recognized
  • Feedback from client, digital communication strategy team, account management team and digital production team
  • Relationships with key stakeholders are harmonious and productive

Position will also be evaluated in their proficiency in delivering on the following:

  • Project Management
    • Undertake complex scoping, planning and integration of people and resources
    • Manage risks, plans for multiple contingencies
    • Manage and measures multiple activities
  • Conceptual Thinking
    • Ability to explore and manipulate ideas beyond concrete constraints
    • Can imagine novel and hypothetical situations in detail
    • Reframe problems
  • Initiative
    • Identify ways to improve process/situations
    • Take responsibility for improvements or solving problems
    • Set own standards above prevailing standards, shows dissatisfaction with substandard or inefficient activities
  • Think Big
    • Takes the long-term view
    • Evaluate alignment and identify opportunities
    • Take into account the wider operating environment
  • Building Client Trust
    • Advocate for clients internally
    • Act as a trusted advisor
    • Grow profitable relationships
  • Team Building
    • Organize teams to make use of skills
    • Build bonds and morale
    • Deal with conflict

Primary Points of Contact

Will work closely with Digital Communication Specialists, Architects and Director Digital Innovation as well as Analytic Specialists and Analysts

Requirements

All employees of Conill are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Conill policies. All Publicis Groupe policies supersede other policies except for when in conflict with State Law.  Candidates must possess a legal permit to work in the USA.  Candidates must also possess the following competencies:

  • Relationship Management
    • Ability to initiate and grow mutually beneficial relationships
    • Actively develops networks
    • Manages potentially difficult relationships
  • Entrepreneurial
    • Identifies and quickly takes advantage of business opportunities
    • Understands the market
    • Takes calculated risks
  • Innovation
    • Generates original ideas
    • Experiments with different approaches to find a better solution to a problem
    • Identifies ways to improve process/situations
  • Win-Win
    • Ability to focus on important issues only
    • Regularly refocuses on results
    • Demonstrates a drive to exceed performance targets

Qualifications

  • 5+ years experience delivering analysis and identifying trends within a digital marketing environment
  • Experience in Visual Basic, SQL
  • Experience in Tableau, Cognos, Microstrategy  or similar reporting tool
  • Experience in Programming languages: Java, .NET
  • Experience in web analytic tools (Google Analytics, Omniture, WebTrends or Coremetrics) and online advertising systems (AdWords, DART/Doubleclick, Atlas, etc)
  • 3+ plus years experience managing a team
  • Excellent analytical, numerical, strategic and influencing skills, with the ability to be detailed & deadline-oriented while managing multiple projects
  • Ability to influence and build relationships quickly and to work collaboratively across a number of departments and teams
  • Ability to manage projects from conception to completion and to lead disparate groups of people to work effectively as a team
  • Excellent communication skills with the ability to present information in the most engaging and “story-telling” manner
  • Familiarity with Search, Social Media & Mobile data analysis
  • Able to use good judgment when making business decisions and performing tasks
  • Proficient with MS Office and other industry software tools; expertise with Excel
  • Able to apply critical thinking and analysis in business writing

Work environment

Long hours are often necessary; evenings and/or weekend work may be required.  And there can be a limited amount of travel associated with this position.  Conill is a professional, fast-paced, creative business environment.  There may be times when lifting up to 25lbs is required. 

All employees are expected to support Conill’s commitment to providing a respectful and safe workplace and conduct themselves in a professional and acceptable manner during all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events and shoot locations.

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