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Group Strategic Planning Director

The Group Strategic Planning Director will oversee a team as it relates to consumer understanding and insight to inform the development of marketing and communications solutions. They will oversee the day-to-day activity on assigned client accounts. They will supervise the research and process pertaining to strategy development and creative development. They will be responsible for the training and development of his/her account planning team. Contributes to making Conill a recognized industry leader. He/She embraces the Conill spirit of One Team, One Dream, Nothing is Impossible. Bilingual Spanish fluency is required.


Reports to

Chief Strategy Officer 



Provides deep consumer understanding and insight 
Inspires multidisciplinary teams (creative, media, digital) Act as a mentor. Needs to work collaboratively and direct the actions of the department’s other planners, as well as a host of more junior staffers from around the agency. More than working independently, it is the expectation that the Director, Strategic Planning will coach and mentor others through the strategic process. 
Effectively manages other players, providing mentoring and leading by example; inspires direct reports to produce high quality work 
Guides teams into bringing the consumer to life (e.g., creating insightful and visually stimulating presentations, videos, day in the life of, etc.) 
Identifies the need for, recommends and supervises suitable qualitative and quantitative primary research, including: development of RFPs, vendor briefings and bids, design/methodology, screener, discussion guide/questionnaire and logistics 
Turns research (secondary and primary research, both qualitative and quantitative) and information into insights and compelling stories and strategies 
Presents compellingly and confidently; able to think on their feet; Has great ability to listen and think in the moment. 
Provides market context and understanding of current and potential targets for communication strategies 
Turns marketplace and environment insights and trends into opportunities and implications for clients’ businesses 
Moderates focus groups and other qualitative studies  
Oversees the execution of strategy related projects 
Participates in the execution of agency initiatives and research projects (e.g., new business, white papers, Xploring) 
Leads the development of stimulating Creative Briefs 
Initiates and influences creative development, feeding the creative and media teams with insight and working with them to ensure the work is on strategy 
Creates insightful, visually engaging presentations 
Builds a relationship of trust and respect with internal stakeholders 
Builds a relationship of trust and respect with Client 


Measure of Accountability

Feedback from client, account and creative stakeholders reveal a high level of satisfaction.
Relationships clients, coworkers, supervisors and reports are harmonious and productive
Clients are making progress toward the achievement of their objectives and recognize the planning director’s contribution to their overall plans
Position will also be evaluated in their proficiency in delivering on the following:

Conceptual Thinking

Ability to explore and manipulate ideas beyond concrete constraints
Can imagine novel and hypothetical situations in detail
Reframes problems


Identifies ways to improve processes/situations
Takes responsibility for improvements or solving problems
Sets own standards above prevailing standards, shows dissatisfaction with substandard or inefficient activities

Take Charge

Delegates effectively, leverages juniors and gives clear instruction
Monitors work results and quality, provides oversight
Interpretation vision and goals in a relevant manner for subordinates

Think Big

Takes the long-term view
Evaluates alignment and identifies opportunities
Takes into account the wider operating environment


All employees of Conill are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Conill policies. All Publicis Groupe policies supersede other policies except for when in conflict with State Law.  Candidates must possess a legal permit to work in the USA. Candidates must also possess the following competencies:

Relationship Management

Ability to initiate and grow mutually beneficial relationships
Actively develops networks
Manages potentially difficult relationships


Identifies and quickly takes advantage of business opportunities
Understands the market
Takes calculated risks


Generates original ideas
Experiments with different approaches to find a better solution to a problem
Identifies ways to improve process/situations


Ability to focus on important issues only
Regularly refocuses on results
Demonstrates a drive to exceed performance targets



8+ years’ experience working as a strategist and 2-3 years managing other strategists at an integrated agency. Automotive experience preferred.

·       Relentless curiosity and passion for understanding people

·       Deep knowledge and understanding of research methodologies and tools (qualitative and quantitative, primary and secondary)

·       Balance of analytical and creative thinking with strong writing skills

·       Ability to lead teams; managerial skills

·       Ability to unearth consumer insights, understanding implications and making them actionable via communication strategies

·       Digital fluency

·       Strong communication skills and ability to develop strong partnerships across disciplines

·       Inspiring communicator with persuasive selling skills and ability to talk ideas into existence

·       Excellent presentation skills

·       High Proficiency in Word, Excel, and Power Point and/or Keynote, as well as syndicated research tools and cross-tabulation software are highly desirable.

·       Bilingual Spanish fluency is required.


Work environment

Long hours are often necessary; evenings and/or weekend work may be required.  Significant travel may be associated with this position.  Conill is a professional, fast-paced, creative business environment. There may be times when lifting up to 25lbs is required.


All employees are expected to support Conill’s commitment to providing a respectful and safe workplace and conduct themselves in a professional and acceptable manner during all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events and shoot locations.



The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.


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