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Strategic Planner- Bilingual Spanish/English Required

The Strategic Planner will provide deep consumer understanding and insight to inform the development of marketing and communications solutions at every stage. They will manage all the research and process pertaining to strategy development and creative development. He/she embraces the Conill spirit of One Team, One Dream, Nothing is Impossible. Bilingual English/Spanish is required. 


Reports to

Strategic Planning Director or Associate Planning Director



Bachelor’s degree or equivalent work experience required.



Provides consumer understanding and insight
Inspires multidisciplinary teams (creative, media, digital and social)
Pulls and interprets data: secondary and primary research, both qualitative and quantitative
Gathers insight and information
Brings the consumer to life (i.e., creating insightful and visually stimulating presentations, videos, day in the life of, etc.)
Analyzes and presents data in an insightful way that tells a story
Provides market context and understanding of current and potential targets for communication strategies
Analyzes the marketplace and environment to identify trends and opportunities
Manages a variety of qualitative and quantitative primary research projects, including: development of RFPs, vendor briefings and bids, design, screener, discussion guide/questionnaire and logistics
Moderates focus groups and other qualitative studies when required
Manages the execution of strategy related projects
Participates in the execution of agency initiatives and research projects (i.e., new business, white papers, exploring)
Collaborates in the development of stimulating Creative Briefs
Facilitates the creative development, feeding the creative, social and media teams with insight and working with them to ensure the work is on strategy
Creates insightful, visually engaging presentations
Presents internally to agency members and to Client
Builds a relationship of trust and respect with Client


Measure of Accountability

Feedback from client, account and creative stakeholders reveal a high level of satisfaction.
Relationships with key stakeholders are harmonious and productive
Clients are making progress toward the achievement of their objectives.
Position will also be evaluated in their proficiency in delivering on the following:


Prioritizes tasks
Makes realistic estimates of time and resource requirements
Monitors progress

Analytical Thinking

Marshalls data from different sources
Identifies patterns in data
Establishes relationships, draws conclusions regarding coincidental and causal relationships


Responds effectively to changing constraints
Adapts own behavior to suit the situation
Understands the drivers of change and anticipates the implications of changing political and practical circumstances

Attention to Detail

Able to 'zoom in' to detail quickly and accurately
Checks information, picks up inconsistencies and mistakes
Can make detailed comparisons between similar sources


Primary Points of Contact

The Strategic Planner will act as one of the primary planning contacts for assigned client/s and report to the Strategic Planning Director or Associate Planning Director on the business.  They will interact with agency executive teams and participate in the development of presentations to prospective clients.


All employees of Conill are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Conill policies. All Publicis Groupe policies supersede other policies except for when in conflict with State Law.  Candidates must possess a legal permit to work in the USA.  Candidates must also possess the following competencies:

Relationship Management

Ability to initiate and grow mutually beneficial relationships
Actively develops networks
Manages potentially difficult relationships


Identifies and quickly takes advantage of business opportunities
Understands the market
Takes calculated risks


Generates original ideas
Experiments with different approaches to find a better solution to a problem
Identifies ways to improve process/situations


Ability to focus on important issues only
Regularly refocuses on results
Demonstrates a drive to exceed performance targets



3+ years strategic planning experience
Knowledge and understanding of research methodologies and tools (qualitative and quantitative, primary and secondary)
Qualitative and quantitative research skills
Balance of analytical and creative thinking with strong writing skills
Ability to turn data and information into compelling stories and presentations
Relentless curiosity and passion for understanding people
Ability to unearth consumer insights, understanding implications and making them actionable via communication strategies
Strong communication skills and ability to develop strong partnerships across disciplines
Inspiring communicator with persuasive selling skills and ability to talk ideas into existence
Digital and social media knowledge
Excellent presentation skills
High Proficiency in Word, Excel, Power Point, Keynote, as well as syndicated research tools and cross-tabulation software’s
While not required, Bilingual Spanish fluency is highly desirable


Work environment

Long hours are often necessary; including evenings and/or weekend work may be required.  And there can be a limited amount of travel associated with this position.  Conill is a professional, fast-paced, creative business environment.  There may be times when lifting up to 25lbs is required. 


All employees are expected to support Conill’s commitment to providing a respectful and safe workplace and conduct themselves in a professional and acceptable manner during all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events and shoot locations.




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